| “Tell us about your project” form | Name, email, project stage, project type, estimated budget, target opening date, project description | Review your request, respond and qualify the project | Pre-contractual measures taken at your request (GDPR Art. 6.1.b) | 3 years from last contact |
| Budget simulator (Estimate page) | Questionnaire responses, email if provided | Provide an estimate and ensure sales follow-up | Consent / pre-contractual measures | 3 years from last contact |
| Newsletter and editorial communications | Email, first name, preferences | Send our content and news | Consent (GDPR Art. 6.1.a) | Until unsubscribe, then maximum 3 years |
| B2B commercial prospecting | Name, professional email, company, position | Professional outreach | Legitimate interest (GDPR Art. 6.1.f) | 3 years from last contact |
| Customer relationship management | Contact details, billing data, exchanges | Contract performance and accounting obligations | Contract + legal obligation | 10 years (accounting obligations) |
| Audience measurement | Browsing data, pages viewed, IP address | Understand site usage and improve it | Consent | Maximum 13 months |
| Site security and operation | Connection logs, IP address | Security, abuse prevention, technical logging | Legitimate interest | 12 months |