Hotel branding
Hotel branding that gives you permission to charge more.
A hotel brand is not a logo on a key card. It is the reason a guest picks you over the place next door, and pays more for it. LOBBY Studio builds hotel brands from the concept up, for independent owners and groups who want a place people remember.
Talk about your hotel
Our point of view
Most hotel branding is decoration applied late, after the architect and the lease. By then the concept is fixed and the brand can only dress it. We work the other way round: positioning first, then the story, then the identity, then every touchpoint from signage to the welcome note.
Everything we design has to work at the front desk.
We have opened and run places of our own. So we know that a brand that looks good in a deck but does not survive a Tuesday night in low season is not a brand. Everything we design has to work at the front desk.
Who this is for
Independent owners
Independent hotel owners preparing an opening or a repositioning.
Hospitality groups
Hospitality groups launching a new concept or a new flag.
Investors & operators
Investors and operators who need a concept strong enough to raise money and hire a team.
What we solve
“We look like everyone else.”
Positioning and a concept that gives the hotel one clear reason to exist.
Casa Agostina “Our ADR is stuck.”
A brand promise strong enough to justify the rate, and the proof points to back it.
“Opening is in nine months and nothing is ready.”
A pre-opening roadmap: identity, collaterals, signage, content and launch, in order.
How we work
- 01
Reveal
Audience, competitive set, territory, the angle nobody else has taken.
- 02
Compose
Concept, naming, story, visual identity, tone, brand book.
- 03
Activate
Signage, collaterals, guest journey touchpoints, website, launch campaign.
- 04
Grow
Content system, seasonal drops, performance loop after opening.
Selected work
Hotel Humano
Concept, Naming, Identity, Advisory, Collaterals, Hotel signage, Merchandising, Communication assets, Website
View the projectCasa Agostina
Concept, Naming, Identity, Advisory, Collaterals, Hotel signage, Merchandising, Communication assets, Website
View the project
The Swenson House
Concept, Naming, Identity, Advisory, Collaterals, Hotel signage, Merchandising, Communication assets, Website
View the project
Questions
When should we bring in a branding studio?
Before the architect and before the lease if you can. The concept decides both. If you are already further along, we can still reposition, but the earlier the cheaper.
Do you only work with independent hotels?
No. We work with independents, groups and operators. We have worked with Grupo Habita, Ennismore and Ace Hotel teams as well as first-time owners.
How long does a hotel branding project take?
Concept and identity typically take 8 to 12 weeks. A full pre-opening program runs alongside your build, usually 6 to 12 months.
What does it cost?
Use our budget estimator for a first range. Every project is scoped after a first call. Open the budget estimator
