Creative and marketing for hospitality brands that want to become the obvious choice.
LOBBY Studio is a creative and marketing agency focused on hospitality and independent places. We help brands clarify their positioning, sharpen their identity and execute campaigns and content that perform.
PARIS, FRANCE - VENICE BEACH, CA
IS PART OF LOBBY GROUP
SERVICES
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BRAND STRATEGY positioning, naming, messaging, brand architecture
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IDENTITY SYSTEMS visual identity, brand book, guidelines, templates, art direction
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CAMPAIGNS launch campaigns, seasonal drops, collaborations
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CONTENT & SOCIAL creative direction, production, community management, always-on content systems
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MARKETING EXECUTIONS planning, calendars, performance creatives, optimization
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COLLATERALS & SIGNAGE menus, signage, guest journey touch points
FOR HOSPITALITY STARTUP
LOBBY FOUNDATIONS
Starting a hospitality project is exciting. It’s also the moment the most expensive mistakes are made.
Foundations is a 4-week sparring program for independent founders who want a concept that holds up, before spending money on branding, architects or a lease.
THE INDIE HOSPITALITY SPARRING PROGRAM
4 weeks. 4 one-to-one sessions.
Work between each one, the sessions are where we push, the work between them is where it becomes real.
Most founders spend their first €30,000 on a name, a logo, a designer and a lease and only discover the concept underneath was fragile once the money is gone.
We know, because we are often the ones handed the brief. And a brief built on a weak idea produces beautiful work that does not sell a single coffee.
So before you brief anyone, us included, the project itself has to be strong enough to deserve it. Foundations is where we find that out. Together, and cheaply.
HOW WE WORK
1
REVEAL
strategy, audience, positioning, competitive edge
2
COMPOSE
identity, tone, content system, brand toolkit
3
ACTIVATE
campaign, roll-out plan, production, touchpoints
4
GROW
content engine, iteration, performance loop
WHY US
- Hospitality-first: we design for real people and real operations
- Culture-aware: we build relevance that survives the season
- End-to-end: strategy → creative → execution (no handoff chaos)
- Built by builders: we don’t just advise, we build places too through our ecosystem
Unique private events
PARTNERS
Trusted by founders, operators, and brands who care about detail.
Unique private events
Ready to build?
Tell us what you’re launching (or fixing). We’ll come back with a clear next step.
CONTACT US WITH A CALL / OR THROUGH THE FORM