Frank's Market
Coffee shop & general store, Audierne, Brittany
Concept, brand, build-out and daily operations.
Discover Frank's MarketCREATIVE AND MARKETING FOR HOSPITALITY BRANDS THAT WANT TO BECOME THE OBVIOUS CHOICE.
LOBBY Studio is a branding & marketing studio for hospitality. We work with hotels, restaurants, coffee shops and independent places, from concept and positioning to identity, launch and growth.
BRITTANY, FR & PALM SPRINGS, CA
Is part of Lobby Group
Let's get startedServices
01
Brand Strategy
Positioning, naming, strategy, brand architecture.
02
Identity Systems
Visual identity, brand book, guidelines, templates, art direction.
03
Campaigns
Launch campaigns, seasonal drops, collaborations.
04
Content & Social
Creative direction, production, community management, always-on content systems.
05
PRE OPENING LAUNCH
Planning, calendars, performance creatives, optimization.
06
Collaterals & Signage
Menus, signage, guest journey touch points.
Selected work
OUR STUDIO METHOD
- 1
WE REVEAL
Strategy, audience, positioning, competitive edge.
- 2
WE COMPOSE
Identity, tone, content system, brand toolkit.
- 3
WE ACTIVATE
Campaign, roll-out plan, production, touchpoints.
- 4
WE GROW
Content engine, iteration, performance loop.
Skin in the game
We build our own places too.
Most studios advise. We also open, run and sometimes struggle with places of our own. Everything we recommend to a client has been tested on our own P&L first.
Autofficina Houses
HOUSES COLLECTION + GARAGE
Concept, naming, identity, space design.
Discover Autofficina Houses
Land for Land
Hospitality × sport lifestyle venture
Co-founded. Brand, business model, franchise assets.
Discover Land for LandWe don't only create hospitality brands. We operate hospitality businesses too.
Why us
Hospitality-first
We design for real people and real operations.
Culture-aware
We build relevance that survives the season.
End-to-end
Strategy → creative → execution. No handoff chaos.
Transparent pricing
Estimate your branding budget
Trusted by founders and operators
Partners
Ready to build?
Tell us what you're launching (or fixing). We'll come back with a clear next step.
Paris & Brittany office
+33 7 56 96 37 14US office
+1 559 763 9494Tell us about your project
One company, four moments
What's also at LOBBY
LOBBY Studio is part of LOBBY, an independent hospitality company. Depending on where you are, there are four ways in.
01 · START
Start with Foundations LOBBY Foundations
Start with the right questions.
A four-week strategic sprint to turn an early idea into a clear hospitality project before serious money, time and energy are committed.
02 · BUILD
You are hereLOBBY Studio
Turn the idea into a place.
Hospitality concepts, brands and experiences, from positioning and identity to creative direction and launch.
03 · GROW
Discover Grow LOBBY Grow
Opening is only the beginning.
A strategic hospitality partner working alongside founders and operators once the doors are open.
04 · LEARN
Enter LOBBY Affairs LOBBY Affairs
Everything we learn along the way.
Newsletter, podcast and live events. Ideas, opinions and practical tools for people building independent hospitality.