ANCHOR

Paris, Cannes & Florence

ConceptStorytellingBrand identityCollaterals

Spaces designed to let you live the city like a local, while enjoying the comfort of a hotel. Each address is shaped with architects, yet it is the local figures who give it its true character: objects found in the neighborhood, books chosen by those who live there, materials layered with history.

Nothing here is standardized. Each apartment is a doorway into a culture, a street, a rhythm. You live independently, yet never feel alone. Digital tools simplify your stay; the city enriches it.

Anchor is reshaping hospitality: fewer codes, more meaning, less distance, more connection. Staying with Anchor is sensing the moment an unfamiliar city begins to recognize you. It is hearing its story through the voices that shape it. It is finding a place that is beautiful, functional, alive, a place that welcomes you as if you were returning.

ANCHOR, hospitality branding by LOBBY Studio (1)
ANCHOR, hospitality branding by LOBBY Studio (2)
ANCHOR, hospitality branding by LOBBY Studio (3)
ANCHOR, hospitality branding by LOBBY Studio (4)
ANCHOR, hospitality branding by LOBBY Studio (5)
ANCHOR, hospitality branding by LOBBY Studio (6)
ANCHOR, hospitality branding by LOBBY Studio (7)

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ANCHOR, interior photography by LOBBY Studio (1)
ANCHOR, interior photography by LOBBY Studio (2)
ANCHOR, interior photography by LOBBY Studio (3)
ANCHOR, interior photography by LOBBY Studio (4)
ANCHOR, interior photography by LOBBY Studio (5)
ANCHOR, interior photography by LOBBY Studio (6)
ANCHOR, interior photography by LOBBY Studio (7)
ANCHOR, interior photography by LOBBY Studio (8)
ANCHOR, interior photography by LOBBY Studio (9)
ANCHOR, interior photography by LOBBY Studio (10)