CREATIVE AND MARKETING FOR HOSPITALITY BRANDS THAT WANT TO BECOME THE OBVIOUS CHOICE.

LOBBY Studio is a creative and marketing agency focused on hospitality and independent places. We help brands clarify their positioning, sharpen their identity and execute campaigns and content that perform.

PARIS, FR & ABBOT KINNEY, CA

Is part of Lobby Group

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Services

Brand Strategy

Positioning, naming, strategy, brand architecture.

Identity Systems

Visual identity, brand book, guidelines, templates, art direction.

Campaigns

Launch campaigns, seasonal drops, collaborations.

Content & Social

Creative direction, production, community management, always-on content systems.

PRE OPENING LAUNCH

Planning, calendars, performance creatives, optimization.

Collaterals & Signage

Menus, signage, guest journey touch points.

For hospitality startups

Lobby Foundations

Starting a hospitality project is exciting. It's also the moment the most expensive mistakes are made.

Foundations is a 4-week sparring program for independent founders who want a concept that holds up // before spending money on branding, architects or a lease.

The indie hospitality sparring program

4 WEEKS - 4 ONE-TO-ONE SESSIONS

The sessions are where we push; the work between them is where it becomes real. Most founders spend their first €30,000 on a name, a logo, a designer and a lease and only discover the concept underneath was fragile once the money is gone. So before you brief anyone - us included - the project itself has to be strong enough to deserve it.

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